Responsibilities

• Assist the Director of Marketing & Communications in planning and executing content strategies through research, benchmarking, content development, scheduling, and audience engagement.
• Create, design, edit, publish, and manage content across digital platforms to increase brand awareness, foster community engagement, and support organizational goals.
• Manage and optimize social media channels, website content, and digital platforms to enhance Think Iowa City's online presence.
• Coordinate the organization's email marketing program, including newsletter development, content creation, scheduling, and performance tracking.
• Collaborate with internal departments, local businesses, and community partners to develop content that promotes Think Iowa City and the Iowa City area.
• Write and edit content that aligns with Think Iowa City's established brand voice, messaging, and style standards.
• Maintain and manage the editorial content calendar, ensuring timely and consistent delivery of content across all marketing channels.
• Monitor marketing analytics and provide recommendations to improve content performance, audience growth, and engagement.
• Support marketing initiatives, campaigns, events, and special projects.

Requirements

• Bachelor’s degree in marketing or communications
• Experience in content marketing and social media
• Highly organized with strong attention to detail, the ability to multitask effectively, set and manage daily priorities as the role requires, and work within deadlines, meeting on-time delivery.
• Passionate about promoting the Iowa City/Coralville area and delivering exceptional visitor experiences
• Proficient in Canva and Adobe Creative Suite, with an emphasis on Illustrator, InDesign, Lightroom, Premiere, and Photoshop
• Knowledgeable in basic photography and videography
• Familiar with HTML, web content management systems, CRM systems, social media platforms, and Microsoft Office
• Communicate clearly and effectively both verbally and in writing
• Bring an editorial mindset with a strong understanding of what audiences consume and how to create it
• Knowledgeable in content marketing strategy and channels

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off