Responsibilities

• Content & Brand
• Create and coordinate content for Tailwind Group and property social media accounts, including Instagram, Facebook, TikTok, and LinkedIn.
• Produce polished short-form videos using original or provided footage, B-roll, and creative direction.
• Edit property, event, corporate, talking-head, and executive content using strong hooks, pacing, storytelling, captions, graphics, music, and sound effects.
• Create engaging content that feels natural to each property and umbrella corporate brand.
• Manage select content calendars, campaigns, and social media projects from concept through execution.
• Create on-brand templates, graphics, presentations, and marketing materials using Canva, CapCut, PowerPoint, etc.
• Review marketing materials and social content for accuracy, quality, and brand consistency.
• Organize and support maintaining brand templates, photography, video footage, digital assets, and shared marketing resources.
• Support ambassador programs, campus activations, resident engagement, community partnerships, and other brand experience initiatives.

Requirements

• Associate or bachelor’s degree in marketing, communications, graphic design, event management, or a related field preferred.
• One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred.
• Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred.
• Student housing, multifamily, hospitality, or real estate experience is a plus.
• Strong short-form video editing skills with an understanding of hooks, pacing, storytelling, audience retention, and platform-specific best practices.
• Proficiency in Canva and CapCut required; experience with Adobe Creative Suite preferred.
• Working knowledge of Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms.
• Proficiency in Microsoft PowerPoint, Outlook, Word, Excel, Teams, and other Microsoft 365 applications.
• Strong visual judgment and the ability to maintain consistency across multiple brands and audiences.
• Excellent organization and project management skills with the ability to balance multiple deadlines and stakeholders.