Responsibilities

• Plan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.
• Own the campaign intake process and lifecycle marketing calendar, coordinating sends across teams so customers and prospects do not receive conflicting or duplicate messages.
• Partner with Marketing, Sales, and Customer Success to align nurture and prospect campaigns with pipeline and retention goals.
• Develop campaign briefs, audience segmentation, targeting strategy, and testing plans for each send.
• Collaborate with Designers to build and maintain an approved email template library
• Design and run A/B tests on subject lines, content, and timing to improve engagement across the lifecycle program.
• Set governance for email and in-app messaging, including frequency caps, approval steps, and review checkpoints.
• Own the NPS program and Trustpilot review strategy end to end, and route customer feedback to Product and Customer Success.
• Set KPIs for each campaign, track performance against goals, and use results to guide improvements.

Requirements

• 4+ years of experience in lifecycle, CRM, or email marketing, ideally at a B2B SaaS company.
• Hands-on experience with HubSpot
• Experience building nurture series and prospect campaigns, not just post-sale lifecycle programs.
• Experience running A/B tests and turning results into recommendations.
• Strong project management skills, comfortable owning a shared calendar and intake process across teams.
• Clear, direct writing skills and comfort working cross-functionally with Marketing, Sales, Product, and Customer Success.
• Strong AI fluency, with practical experience using AI to improve lifecycle strategy, personalization, content creation, or execution.
• A test-and-learn mindset, with a habit of reviewing live campaigns regularly and iterating quickly based on results.
• Experience owning an NPS or customer review program.
• Familiarity with in-app messaging, push, or SMS tools.