Responsibilities

• Campaign Strategy and Planning - Support the development and implementation of integrated marketing campaigns that align with organizational priorities and target audience needs. Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience targeting strategies. Conduct market research, gather institutional data, and help translate strategic goals into actionable campaign plans. Assist with timeline development, resource coordination, and campaign planning to support successful execution.
• Campaign Execution and Project Management - Manage the day-to-day execution of marketing campaigns, ensuring deliverables are completed on time and aligned with established goals. Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflow and project progress. Monitor campaign activities, identify and address challenges, and help maintain consistency in messaging, branding, and overall campaign quality across platforms.
• Content and Creative Direction - Collaborate closely with the SPA Comms team and other stakeholders to produce campaign content and creative assets across digital channels, including graphics, short-form videos, email content, and social media assets. Provide creative direction and feedback while designing, editing, and optimizing assets as needed to support campaign goals. Ensure all deliverables maintain a high standard of quality, consistency, and effectiveness.
• Channel Strategy and Optimization - Support the implementation and management of campaign activities across digital, social media, email, web, and other appropriate channels. Assist in deploying campaign assets, monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emerging trends to optimize campaign effectiveness.
• Performance Measurement and Analytics - Track and evaluate campaign performance using established metrics and reporting tools. Analyze engagement, conversion, and other performance data to identify trends and opportunities for improvement. Prepare reports and dashboards that communicate results and support data-informed decision-making by marketing leadership.
• Stakeholder Communication and Compliance - Maintain regular communication with internal stakeholders to provide updates on campaign progress and outcomes. Support alignment with organizational priorities and help respond to evolving needs. Ensure marketing activities adhere to institutional policies, brand standards, accessibility requirements, and other relevant guidelines.
• Other Duties as Assigned

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
• 3 - 5 years progressively responsible experience in marketing, campaign management, or a related field.
• Experience managing multi-channel marketing campaigns and working within a collaborative team environment.
• Preferred Education and Experience: Master’s degree in a related field preferred (may be substituted with additional relevant experience).
• Experience with marketing analytics tools, CRM systems, or marketing automation platforms preferred.

Benefits

• AU offers a competitive benefits package. Click here to learn about American University's unique benefit options .