Responsibilities

• Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.
• Identify opportunities for thought leadership through newsletters
• Webinars
• Social media
• Blogs
• Develop display advertising for U.S. News education solutions.
• Sponsorship opportunities for U.S. News education solutions.
• Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.
• Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches.
• Lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL).

Requirements

• Minimum of ten years of similar or related experience in marketing roles inclusive of a minimum of five (5) years of progressive leadership roles in a B2B company.
• Established relationships with key university executives.
• Bachelor's degree required in a related field.
• Excellent communication and presentation skills and the ability to effectively convey ideas to stakeholders.
• Results-oriented mindset with self-motivation.
• Strong interpersonal, communication and analytical skills.

Preferred

• MBA degree
• Experience working with Zoho

Benefits

• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training