Responsibilities

• Manage end-to-end project workflows, timelines, deliverables, and budgets across multiple marketing initiatives
• Serve as the central liaison between teams, ensuring clear communication, alignment on goals, and smooth project execution
• Develop project strategies, ensure creative briefs are complete, and maintain regular project status updates for internal teams
• Facilitate project meetings, evaluate unplanned requests for prioritization, and recommend process improvements
• Partner with writers, designers, and market leaders to develop and update marketing materials, campaigns, and long-form content
• Lead creative concepting, oversee reviews and approvals, and coordinate production details (printing, mailing, collateral)
• Support monthly customer marketing needs and manage ad hoc creative requests from Sales
• Assist in planning annual marketing goals, strategies, and tactics
• Manage website content updates, monitor search performance, and track KPIs for web and social channels
• Develop and execute social media and email strategies, including content development, scheduling, tracking, and reporting
• Monitor trends, benchmark competitors, and ensure alignment between social media efforts and broader digital marketing activities
• Build dashboards and reporting structures for performance measurement
• Coordinate all aspects of exhibit and tradeshow participation, including logistics, creative materials, vendor relations, staffing, and on-site support
• Build relationships with event partners and ensure booth design aligns with strategic goals
• Lead pre- and post-show planning/training and evaluate success through metrics, surveys, ROI, and recommendations for future events