Marketing Coordinator

Pennsylvania, USA (On-site)

$70K/yr – $80K/yrEntry LevelFull time

Posted 6 weeks ago

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Job Summary

Own regional marketing coordination for luxury appliances, aligning dealer networks with corporate goals, and driving showroom and consumer traffic through a distributor-focused plan.

  • Distributor plan execution and media mix with dealer engagement
  • Showroom and consumer programs to lift traffic and conversions
  • Local content development and cross-team collaboration with Corporate Marketing and Sales

Job Description

Responsibilities

  • The Marketing Coordinator is the liaison between the various sales functions and the factory to ensure that the brands are represented in a consistent manner.
  • The Marketing Coordinator works closely with the Senior Regional Marketing Manager to drive Sub-Zero, Wolf, and Cove sales through the development and execution of an annual distributor marketing plan that includes advertising via traditional and digital media, coordinating dealer/trade/showroom events, and support and engagement with the dealer network.
  • The Coordinator prioritizes showroom traffic growth through programs, campaigns, and events aimed at consumers, owners, and specifiers.
  • Along with the Senior Regional Marketing Manager, the Marketing Coordinator serves as a primary point of contact/conduit for Corporate Marketing and is charged with working closely with the Sales Team, Showroom Team and Dealers.
  • The role works to ensure local alignment with overall corporate goals, priorities, and plans.
  • Providing Corporate Marketing feedback on the needed collateral
  • Fully leveraging existing materials and where necessary
  • Local development of content to support the execution of their plan
  • Support local communication and PR efforts designed to leverage and execute organizational plans and priorities
  • Actively cultivating relationships within the market that result in partnerships and collaborations

Requirements

  • Marketing or related 4-year degree
  • Strong background in social media, writing, and page layout design
  • Strong interpersonal skills with an ability to demonstrate a creative skillset

    Benefits

    • Competitive compensation based on experience $70,000 to $80,000 plus annual bonus opportunity
    • Industry leading health, dental, and vision plans
    • Generous 401 (K) savings and profit sharing
    • Education assistance and internal training programs
    • Maternity & paternity leave
    Sub-Zero Group, Inc. logo

    Sub-Zero Group, Inc.

    3.5 Glassdoor

    Icons of design and paragons of performance, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in the world’s most luxurious homes.

    Founded in 1945
    Madison, Wisconsin, USA
    1.7K employees (118 in marketing)
    54% recommend to a friend
    49% CEO approval

    Traffic Signals

    Monthly Visitors
    726.5K
    Monthly Google Ads Budget
    $120.3K
    Traffic Source Mix
    Search
    53.7%
    Direct
    39.9%
    Referral
    3.9%
    Social
    1.2%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~1.7K

    Marketing Team

    Marketing Team Size
    62 (4% of company)
    Marketing Roles Posted (Last 30 Days)
    1