Responsibilities

• Contributes to the development and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share
• Coordinating all aspects of the organization’s online presence. In addition to writing, editing and proofreading site content, this person will also work closely with the website host provider to maintain site standards regarding new development; including tracking website statistics
• Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including newsletter creation and distribution, email campaigns, online and print advertising
• Develop and manage video platforms
• Development of the annual advertising and marketing plan
• In collaboration with the Data Analyst, utilize patient demographic data from Electronic Health Record platform for direct marketing campaigns to patients
• Work with Director of Outreach and Enrollment on promotional items strategies
• Manage collateral projects as defined by Director of Outreach and/or CEO: content collection, production and printing/distribution and inventory management
• Maintain files and information for key vendors such as contacts, solution description, active deals, and specific product information/versions of integration, marketing events, quotes, and website content
• Identify and cultivate relationships with community leaders, local businesses, and partner organizations to expand the organization's footprint.

Requirements

• Education: Bachelor’s degree preferred in the marketing and/or business field or equivalent related experience
• Experience: 3 years of related experience preferred in marketing and grant writing
• Skills: Technical skills required: Word, Power Point and advanced Excel. Knowledge in Adobe Creative Suite an asset
• Purchasing and inventory management experience an asset
• Project management experience
• Experience in using web analytic tools, experience with CMS and Google Analytics preferred
• Good knowledge of web technologies, protocols, and tools; internet marketing skills
• Excellent written and oral communication skills for both external and internal audiences
• Other Requirements: Ability to communicate in English, both verbally and in writing

Preferred

• Adobe Creative Suite experience (asset)
• Purchasing and inventory management experience an asset
• Experience in grant writing is preferred