Responsibilities

• End-to-End Content Creation: Lead the ideation, production, and post-production of high-frequency video content for TikTok and Instagram.
• Strategic Campaign Execution: Plan and launch four major integrated social campaigns within your first six months, ensuring alignment with email marketing and retailer activity.
• Community & Influencer Growth: Act as the primary bridge to our creator community, overseeing two quarterly influencer campaigns in collaboration with our agency partners.
• Data-Driven Optimization: Perform monthly deep-dives into social insights to move beyond "vanity metrics" and optimize content for maximum reach and conversion.
• Trend Monitoring: Bring three fresh, trend-aligned content ideas to the team weekly to keep the brands at the forefront of the pet industry.

Requirements

• Experience: 1–2 years of experience in social media, influencer/creator programs, or digital marketing with an emphasis on video production.
• Storytelling Mastery: A portfolio that demonstrates an ability to craft digital stories that capture attention and drive measurable engagement.
• Technical Savvy: Proficiency in Word, Excel, social media management and end-to-end video editing tools. Experience with Sprout Social, CapCut and Canva a plus.
• Communication: Strong written and verbal skills with the ability to manage budgets, vendors, and cross-functional tasks effectively.
• Education: Bachelor’s degree in Marketing or Similar Field

Preferred

• Sprout Social, CapCut and Canva experience is a plus.

Benefits

• competitive benefits package
• training and development opportunities
• profit sharing bonus potential
• 401k matching
• a variety of other benefits