Responsibilities

• Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube.
• Build strong relationships with creators by providing guidance, communication, and brand assets.
• Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging.
• Track creator information, products, and content submissions.
• Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations.
• Coordinate product shipments, gifting logistics, and sample needs for creator programs.
• Gather performance metrics, maintain content libraries, and organize post-campaign assets.
• Maintain creator databases, trackers, logs, and templates.
• Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling.
• Monitor platforms for emerging creators, trends, and new opportunities.

Requirements

• 1–2 years of experience in social media, influencer/creator programs, or digital marketing.
• Strong understanding of TikTok, Instagram, YouTube, and creator-driven content.
• Experience managing creators, deliverables, and communication.
• Highly organized and able to manage multiple campaigns at once.
• Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus.
• Strong written communication and professionalism in external communication.

Preferred

• 1–2 years of experience in social media, influencer/creator programs, or digital marketing.
• Strong understanding of TikTok, Instagram, YouTube, and creator-driven content.
• Experience managing creators, deliverables, and communication.
• Highly organized and able to manage multiple campaigns at once.
• Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus.
• Strong written communication and professionalism in external communication.

Benefits

• competitive benefits package
• variety of opportunities for training and development