Marketing Coordinator

Fenton, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing planning and cross-store coordination as a Marketing Coordinator, shaping campaigns and regional collaboration.

  • Own the development and execution of store marketing plans and promotions.
  • Must-have: Marketing planning skills and ability to manage multiple deadlines.
  • Standout: Experience coordinating with VP of Marketing and regional teams.

Job Description

Responsibilities

  • Develop marketing plans for each store.
  • Work directly with the VP of Marketing and assist with the local and national advertising and branding efforts.
  • Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials and track marketing promotions.
  • Assist the VP of Marketing in the planning, developing and coordinating of all marketing strategies and plans.
  • Interface with the regions to identify marketing and sales opportunities and resolve potential issues.
  • Maintain strong vendor relationships with various marketing partners including ad agencies, technology partners and public relations firms.
  • Assist regional offices with planning industry trade shows and special events.
  • Conduct analysis of potential marketing programs, market research and industry competitive information analysis.
  • Responsible for being current on publications and industry-related information that impacts company marketing position, image and competitiveness.
  • Other duties as assigned.

Requirements

  • Marketing planning skills in areas of analysis and selection of appropriate tactical elements to meet goals.
  • Highly organized approach.
  • Effective telephone and team skills a must
  • Strong communication and interpersonal skills with the ability to work with the pressure of multiple deadlines and demands from a wide variety of personalities and job functions
  • Writing skills and ability to be creative
  • Computer skills including Word, Excel, PowerPoint, Publisher
  • May require a bachelor’s degree with two to four years of experience in the field or in a related area.
  • Some travel required