Responsibilities

• Identify Brand & Growth Opportunities: Continuously analyze the DFW/USA market to identify brand opportunities. Must analyze market, customer behavior, competitors, trends (both local and nationwide) and identify growth opportunities, suggest sales initiatives, create marketing strategies that increase store traffic and revenue at each location.
• Target Audience Connection: Analyze local customer behavior and identify how to better connect with the target audience. Both in stores and digital channels.
• Customer Acquisition & Retention: Contribute to and create strategies that: - Attract new customers to bring them to each store. - Create strategies to increase frequency of visits by current customers.
• Location-Specific Execution: Enforce and support sales initiatives by carrying out specific actions to sell more at each location. Plan sales strategies and identify specific opportunities for each location.
• Strategy Fulfillment: Guarantee the marketing strategy in place across all locations.
• Plan, coordinate, and execute all seasonal and promotional marketing campaigns throughout the year, ensuring consistent execution across every location.
• Collaborate with the corporate marketing team during campaign development and approval.
• Provide local insights and feedback on seasonal campaigns. Spot local opportunities and design campaigns to ensure local relevance.
• Provide insight regarding seasonal products, promotions, and customer preferences to ensure campaigns are relevant.
• Review key visuals, copy, and messaging before final versions and before printing.