Marketing Coordinator at Sacramento Kings | Sacramento, CA | $45K/yr – $50K/yr

Marketing Coordinator

Sacramento, CA (On-site)

$45K/yr – $50K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own fan engagement programs for the Kings, turning communications, campaigns, and in-arena experiences into participation and retention gains.

Fan program ownership: Kids Club, Jr. Kings, First Game Program, and Kids Dance Clinics drive growth.
Campaigns and communications: manage promos, website content, and member engagement to boost participation and retention.
Experience delivery and operations: coordinate fan-facing experiences, theme nights, giveaways, vendor work, and reporting to guide future initiatives.

Job Description

Develop and execute marketing plans for fan engagement programs, including Kids Club, Jr. Kings, the First Game Program, and Kids Dance Clinics.
Manage program communications, promotional campaigns, website content, and member engagement initiatives that drive participation, retention, and overall program growth.
Coordinate fan-facing experiences, sweepstakes and promotional programs that enhance the Sacramento Kings fan experience.
Support theme night, giveaway, loyalty, and rewards initiatives through project management, marketing communications, and campaign execution.
Partner with the Social Impact & Inclusion team to support marketing and creative needs for community programs and events throughout the year.
Provide marketing support for Entertainment team initiatives, including the Sacramento Kings Dancers, Slamson, performance teams, theme nights, and other in-arena entertainment.
Collaborate with the Creative team to develop and traffic marketing assets while ensuring projects are delivered on time and aligned with brand standards.
Draft, proofread, and distribute game day marketing deliverables, including emails to attendees, promotional reads, and other communications.
Coordinate vendor relationships, ordering, and fulfillment processes as needed.
Track project timelines, manage stakeholder communications, and assist with reporting to measure performance and inform future initiatives.

Sacramento Kings

In 1985, the NBA’s Sacramento Kings moved to California’s capital city, changing the region permanently. Today, the Kings continue their mission to profoundly impact the Sacramento region on- and off-the-court. When technologist and entrepreneur Vivek Ranadivé purchased the team in 2013, he committed to building a world-class arena in Sacramento. Golden 1 Center – opened in 2016 – is now recognized as the world’s most technologically advanced and sustainable arena in the world. Through Golden 1 Center and a $1 billion investment in the community, Sacramento is seeing dynamic economic growth, a revitalization in the downtown, and newfound energy shaping the next great American city. Recently, the organization has been recognized as Fast Company’s “Most Innovative Company in Sports,” owners of Sports Business Journal’s “Facility of the Year,” and leaders in sustainability by the Natural Resource Defense Council, Green Sports Alliance and the Huffington Post.

Founded in 1985

Sacramento, California, USA

684 employees (144 in marketing)

www.Kings.com