Responsibilities

• Support audience acquisition and registration growth for events through email, social media, partnerships, and digital channels
• Execute and optimize marketing campaigns in collaboration with marketing and cross-functional teams
• Assist in developing compelling messaging for emails, social media, and website content that resonates with key hospitality audiences
• Maintain and update event websites to ensure accurate, engaging, and conversion-focused content
• Manage and grow social media presence across assigned brands; proactively create content to drive engagement and registrations
• Create basic marketing assets using tools like Canva to support campaigns across email, social, and web
• Track, analyze, and report on campaign performance; use insights to optimize results and improve audience targeting
• Support audience segmentation and persona development to better target key attendee groups (e.g., owners, operators, bartenders, hotel leaders)
• Collaborate on onsite marketing execution, including signage, activations, and sponsor integrations to enhance the attendee experience
• Leverage speaker, sponsor, and partner content to amplify marketing efforts across channels

Requirements

• Strong written and verbal communication skills.
• Strong attention to detail; diligent, proactive, organized, accountable, analytical, and highly motivated team player with solid project management skills.
• Ability to learn new technologies, tools, and processes quickly and thrive in a dynamic, fast-paced, high-growth environment while managing multiple projects under tight deadlines.
• Strong working knowledge of the Microsoft Office Suite.
• Results-driven mindset with a strong desire to meet and exceed expectations.
• 2+ years of experience in marketing, advertising, event support, or client/customer-facing roles.
• Ad agency, events, or media industry experience.
• Experience using Canva, Adobe Photoshop, or InDesign.
• Experience with Omeda (email deployment) or similar marketing technologies (e.g., MailChimp, Eloqua, ActiveCampaign).
• Experience using generative AI and AI-powered marketing platforms for ideation, drafting, optimization, and personalization of campaigns.
• Demonstrated prompt-writing skills and data-driven application (email optimization, A/B testing, reporting, segmentation), including responsible AI usage practices such as fact-checking and bias awareness.

Preferred

• Bachelor’s degree in marketing, communications, management, or related field (preferred but not required).
• 2+ years of experience in marketing, advertising, event support, or client/customer-facing roles.
• Ad agency, events, or media industry experience.
• Experience using Canva, Adobe Photoshop, or InDesign.
• Experience with Omeda (email deployment) or similar marketing technologies (e.g., MailChimp, Eloqua, ActiveCampaign).
• Experience using generative AI and AI-powered marketing platforms for ideation, drafting, optimization, and personalization of campaigns.
• Demonstrated prompt-writing skills and data-driven application (email optimization, A/B testing, reporting, segmentation), including responsible AI usage practices such as fact-checking and bias awareness.