Marketing Coordinator

Robbinsville, NJ (Hybrid)

Salary Not AvailableEntry Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel demand generation and storytelling for a B2B tech brand, turning analytics into strategy, content that resonates, and cross-team alignment into measurable pipeline.

  • Growth & channels: Define and execute multi-channel strategies across social, web, and email to support product launches and demand generation.
  • Content & storytelling: Create customer stories, videos, and written content that demonstrate value and differentiators.
  • Analytics & collaboration: Track marketing metrics, generate actionable insights, and align messaging with product and sales teams.

Job Description

Responsibilities

  • Develop a strategic multi-channel approach to achieve overall objectives
  • Manage and grow our social media presence (LinkedIn, YouTube, Reddit, and others)
  • Support SEO efforts and monitor performance using analytics tools
  • Create engaging visual and written content for web, social, and email campaigns
  • Develop customer stories and success narratives in text and video form
  • Track and report marketing metrics to guide strategic decisions
  • Collaborate with internal teams to align messaging and coordinate direction and timing for product developments, customer stories, and company news
Princeton Identity logo

Princeton Identity

Princeton Identity brings security and identity assurance to the next level with world-class iris-biometrics technology that delivers unprecedented accuracy and convenience. Backed by over 20 years of research and development, we’ve made it possible for your eyes to serve as your most secure and reliable credential – revolutionizing how you interact with systems for security, payments, attendance, immigration, and more. Trusted by industry leaders in banking, industry, higher education, healthcare, transit, and border control, our solutions offer the flexibility to meet the demands of critical infrastructure operations around the world. Why Iris Biometrics? The human iris is the most unique and most stable biometric identifier – more distinctive than DNA and more reliable than facial recognition. As a biometric identifier, it is uniquely unaffected by wearables like PPE, face masks, scarves, sunglasses, and makeup, and by aging or weight change. As a result, Princeton Identity can deliver exceptionally accurate and reliable identity assurance based on YOU, NOT YOUR APPEARANCE. Exclusive Innovation Capturing detailed iris images without impeding subjects’ workflow is notoriously difficult. However, Princeton Identity’s proprietary Iris on the MoveTM technology solves that challenge. Back-end Integration, Built-In Privacy Installation of our hardware is fast and flexible with a single-wire power/data connection, and we offer pre-built API integrations with dozens of leading access control and payment platforms for unlimited back-end compatibility. Our commitment to privacy includes the strongest encryption for in-transit data and non-reversible biometric templates that are stored exclusively on customer-owned and maintained data servers. Princeton Identity delivers biometric identity assurance that sets the standard for security, convenience, simplicity, and flexibility... and built around the most reliable credential of all: you.

Founded in 2016
Trenton, New Jersey, USA
18 employees

Traffic Signals

Monthly Visitors
408
Traffic Source Mix
Search
23.4%
Direct
53.7%
Referral
11.7%
Social
10.1%
Paid
1%

Headcount Trend

Current headcount: ~18

Funding

Total Funding
$4M
Last Raise
$4M
Series Unknown, 6 years ago

Funding History

  • Dec 2019
    Series Unknown • $4M

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