Responsibilities

• Collaborate with the practice leadership to develop and execute comprehensive marketing plans and campaigns.
• Create tailored marketing messages to reach and engage target audiences.
• Oversee social media accounts with an external company, including content creation, scheduling, and engagement.
• Develop and implement email marketing campaigns to inform and engage patients and internal audiences.
• Plan and execute community outreach events, health fairs, and other promotional activities.
• Coordinate with vendors, manage event logistics, and ensure successful event execution.
• Create compelling content for blog posts, newsletters, flyers, and social media.
• Monitor and manage online reviews and patient feedback to maintain a positive brand image.
• Assist with administrative tasks related to marketing projects and campaigns.
• Coordinate and attend community and networking events to promote the adult medicine and pediatrics divisions.
• Collaborate with the HR Director to create recruiting campaigns and facilitate positive recruiting in the community.
• Work with the marketing assistant to ensure projects are completed.
• Maintain marketing materials inventory and manage relationships with external vendors and agencies.

Requirements

• Associate degree in Marketing, Communications, Business Administration, or a related field.
• 3-5 years of experience in marketing in the healthcare or medical industry.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Strong written and verbal communication skills with an eye for detail.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred

• Knowledge of healthcare marketing regulations and compliance.