Responsibilities

• Plan and run the content calendar and posting cadence across social platforms for both brands, in each brand's own voice...no copy-paste crossover allowed.
• Build and launch paid social and Google ad campaigns, and own the numbers well enough to explain them without notes.
• Use AI tools every single day as part of how you actually work: drafting, researching, reporting, ideating, without ever letting the output sound like a robot wrote it.
• Keep our local SEO sharp and build out our AEO game, so when pet parents ask an AI assistant "where should I board my cat in St. Louis," the answer is us.
• Build real local partnerships...vets, groomers, apartment communities, rescues...the kind that pay off for years, not just for a week.
• Deliver monthly reporting that connects leads, engagement, and occupancy, and bring the story behind the numbers to your 1:1 instead of waiting to be asked.

Preferred

• You write clean, sharp copy without being told twice, and you can prove it. This role is judged on the writing sample before anything else.
• You already live inside AI tools for your daily work, not just as a novelty, and you can talk fluently about SEO and AEO without googling the definitions first.
• You can hold two brand voices in your head without ever letting them blur...dry and confident for the cat crowd, warm and energetic for the dog crowd.
• You're self-directed. Once priorities are set, you run with them, and you bring the results back instead of waiting to be chased down.
• You don't mind picking up the phone or showing up in person. Real outreach is part of the job, not a footnote.
• You think of this as a salaried role with real ownership, not a punch-clock job. You finish what the day actually needs instead of watching for 5pm.
• You love cats and can work daily in a cat environment with direct contact. Our office is inside the lodge, so this is a daily reality, not an occasional visit.
• Prior experience marketing more than one brand, product line, or location at once is a strong plus. Pet industry or local service-business experience is a bonus, but a genuine feel for our brand voice matters more.

Benefits

• Health insurance stipend
• Cell phone stipend
• Mileage reimbursement
• 401K
• Generous paid time off (PTO)
• Flexible, pet-friendly workplace
• Opportunities for growth and professional development
• Direct mentorship from the CEO
• Supportive, fun, and inclusive team culture
• Employee discounts on boarding and pet care services