Marketing Coordinator

Manhattan Beach, CA (On-site)

$23/hr – $28/hrMid Level1+ years expFull time

Posted 4 weeks ago

Job Summary

Own and execute game marketing content and briefs, collaborating with designers and external partners to plan campaigns across social, in-game, and video assets, while optimizing UA creatives and targeting.

  • Develop engaging copy and messaging across channels
  • Prepare creative briefs for production teams
  • Collaborate with designers, editors, and partners to execute campaigns

Job Description

Responsibilities

  • Develop engaging marketing copy, slogans, and promotional messaging for campaigns across social media, websites, in-game promotions, and digital advertising.
  • Prepare clear and detailed creative briefs for the content production team to support the development of marketing videos, banners, and visual assets.
  • Contribute creative ideas for marketing visuals, trailers, and advertising materials designed to attract and engage players.
  • Maintain a solid understanding of how advertisements are displayed across various platforms, including social media, in-game placements, and video channels, to ensure assets are properly formatted and optimized.
  • Review marketing assets with a high level of attention to detail, ensuring all versions, dimensions, and deliverables are accurate, consistent, and error-free.
  • Collaborate closely with graphic designers, video editors, and internal marketing team members, while also coordinating with external partners, influencers, and agencies to support campaign execution.
  • Assist in the execution of User Acquisition (UA) campaigns by working with the team to optimize audience targeting, ad creatives, and budget allocation.

Requirements

  • Minimum 1-3 years of experience in video game marketing OR bachelor’s degree in media, public relations, marketing, or any related field experience
  • Strong interest in the game industry, particularly in MMORPGs and action-adventure games
  • Collaborative mindset and a strong team-oriented attitude
  • Ability to think quickly and find creative solutions to challenges
  • Basic understanding of how ads work across different platforms
  • Ability to work in a fast-paced environment and manage multiple projects
  • Bilingual in English/Korean fluency is required
  • Travel may be required for this position

Preferred

  • Avid Black Desert player
  • Basic knowledge of social media marketing, community engagement, or content creation
  • Familiarity with tools like Microsoft 365, Google Docs, project management software, or marketing analytics platforms
  • Experience in working with influencers, content creators, and agencies
  • Ability to track and analyze marketing performance using tools like Google Analytics, Facebook Insights, etc.

Benefits

  • Healthcare plan (medical, dental, and vision) 100% covered by the company for you and up to 3 of your dependents
  • Life insurance (basic, voluntary, and AD&D)
  • Retirement plan (401k) – company matching up to 5%
  • Pet insurance covered by the company for our employees’ pets (up to 3 pets)
  • Lifestyle Wallet - $170/month individual allowance
  • Tiny Human Wallet - $500/month child subsidy
  • Paid time off (PTO) – Vacation, sick days, public holidays, and winter break
  • Family leave (maternity and paternity)
  • Company-sponsored Korean classes
  • Free gym access in the company office building
Pearl Abyss America logo

Pearl Abyss America

Pearl Abyss America, Inc. is a developer and publisher of entertainment software. We support breathtaking games that are unimaginable to others. We believe in creating games and experiences for our global player community. We create extraordinary game experiences for our millions of players everywhere by bringing together talented people that love to combine their passion, creativity and innovation.Founded in 2018, Pearl Abyss America Inc. is a wholly owned subsidiary of Pearl Abyss and located in Manhattan Beach (Los Angeles, CA).About Pearl AbyssPearl Abyss is a game company that aspires to create a new, exhilarating, unforgettable adventure and experience. Our portfolio of games includes Black Desert. Pearl Abyss is focused on developing the next highly anticipated releases in Crimson Desert, DokeV, and PLAN 8.Founded in 2010, Pearl Abyss has studios and offices in Anyang, South Korea, Amsterdam, Netherlands and Los Angeles. Pearl Abyss is a publicly traded company on the Korea Exchange in South Korea.

Founded in 2018
Manhattan Beach, California, USA
47 employees

Salaries

Posted range

$23/hr – $28/hr

Taken straight from the job posting.

The middle of this range ($53K) is 12% below the median base salary for Marketing Coordinator roles in the United States ($60K).

Marketing Coordinator median pay in the United States

$60K/yr

Most pay falls between $52K and $69K. Based on 911 salaries.

See all Pearl Abyss America salaries

Marketing Team

Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$45.9K
Traffic Source Mix
Search
47.3%
Direct
47.8%
Referral
3.1%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~47
Pearl Abyss America logo

Marketing Coordinator

Pearl Abyss America · Manhattan Beach, CA · On-site