Marketing and Tourism Officer
City of Alvin
Alvin, TX (On-site)
In-houseFull-timeEntry level2+ years exp.
4 hrs ago
Marketing Coordinator
Fort Worth, TX (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Coordinate and produce integrated marketing content across the website, social channels, email, and visuals to clearly convey projects, services, and people with consistent branding.
- Own day-to-day website updates to keep information accurate and visually compelling.
- Plan and schedule LinkedIn content that highlights wins, expertise, and culture to amplify thought leadership.
- Draft client-friendly copy and visuals for web, email, and social, while maintaining organized digital asset libraries for reuse.
Job Description
Responsibilities\n
- \n
- Own day-to-day updates to the company website, including news posts, project spotlights, staff bios, and service pages, ensuring content is accurate, current, and visually compelling. \n
- Plan, build, and schedule social media content (primarily LinkedIn) that highlights project wins, staff expertise, firm culture, and thought leadership. \n
- Support email campaigns (newsletters, event invitations, client updates), including basic list segmentation and tracking performance metrics such as open and click-through rates. \n
- Draft and edit short-form content for web, email, and social that clearly explains our projects, services, and people in client-friendly language. \n
- Create and update on-brand visual materials using templates (presentations, one-pagers, project sheets, capability statements, flyers, simple infographics, and digital graphics). \n
- Collaborate on incremental improvements to site layout and UX within existing templates, enhancing usability and visual impact while staying within brand and platform constraints. \n
- Maintain organized digital asset libraries (images, logos, templates, campaign files) so materials are easy to find and reuse. \n
- Assist with logistics and materials for conferences, trade shows, webinars, and client events, including follow-up communications. \n
- Track basic digital performance metrics (social engagement, email metrics, key website traffic) and share simple insights and recommendations. \n
- \n
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or a related field, or equivalent relevant experience. \n
- 2 - 4 years of experience in marketing, communications, or design, ideally in professional services, consulting, AEC, aviation, or other B2B environments. \n
- Hands-on experience creating digital content for social media, email, and websites, plus basic experience with visual assets such as presentations, flyers, or social graphics. \n
- Experience updating or maintaining websites using a content management system (e.g., WordPress, Squarespace, or similar). \n
- Strong writing, editing, and proofreading skills, with the ability to simplify technical concepts and adapt tone across channels. \n
- Proficiency with design/layout tools (Adobe InDesign, Illustrator, Photoshop, or Canva) and strong PowerPoint skills. \n
- Comfort working with basic digital metrics and tools such as Google Analytics or native platform analytics. \n
- Strong organization and time management; able to juggle multiple projects and deadlines in a fast-paced, project-driven environment. \n
- Collaborative, service-minded approach to working with business development leaders, technical staff, and senior leadership. \n
- \n
- Experience with email marketing or marketing automation tools (e.g., Mailchimp, Constant Contact, HubSpot). \n
- Familiarity with CRM systems, SEO best practices, and basic HTML/CSS. \n
- Background or interest in aviation, transportation, higher education, or AEC industries. \n
Paslay Group
Paslay Group is a standard-setting team of industry experts led by former airport executives and government veterans delivering customized strategies as unique as the problems they’re designed to solve.Paslay Group was founded in 2006 to combine the founding partners’ experience in leading capital development programs at some of North America’s largest commercial airports.Recognizing that airport executives everywhere are tasked with multi-billion dollar projects that have no margin for error, the need for expanded specialized expertise from outside partners with first-hand knowledge and an owner’s point of view became evident.The first full-service airport development consultancy of its kind, Paslay Group began by offering Executive Program Management – a term coined by CEO & Managing Partner R. Clay Paslay. With this service, Paslay Group works as an extension of an airport’s executive management team to help them execute capital development programs successfully, on time, and on budget.From there, two additional companies were created to expand Paslay Group’s scope of services and to provide multifaceted assistance to airports with growing complex needs. These two teams are the Development and Advisory Services divisions.Each team is led by tenured industry experts with both public and private experience and has the freedom to operate independently and respond to unique client needs and rapidly changing realities. This structure minimizes bureaucratic lag times and allows each team to amplify their specific strengths without sacrificing internal collaboration or a full-service offering.As Paslay Group continues to grow, our goal remains the same – to elevate airport success by creating custom solutions as unique as the problems they’re designed to solve.
