Responsibilities

• Plan, create, and publish content across Instagram and other relevant platforms in alignment with brand guidelines
• Capture on-site content including provider moments, treatment highlights, before-and-afters, and clinic culture
• Partner with providers to support and encourage organic, provider-led content creation
• Monitor engagement and respond to comments and DMs in a timely, on-brand manner
• Plan and execute in-clinic events and local activations with clearly defined logistics and outcomes set by Clinic Leadership
• Manage event RSVPs, guest communications, and day-of coordination
• Track attendance and outcomes; deliver post-event recaps to Clinic Leadership
• Support outreach to local businesses, brand partners, and community organizations to drive awareness and referrals
• Ensure promotional materials, signage, and treatment menus are current and on-brand
• Support execution of campaigns, seasonal promotions, and limited-time offers as directed by Clinic Leadership
• Respond to incoming leads within the CRM, conduct initial outreach, and convert to appointment

Requirements

• 2+ years of experience in social media content creation, marketing, or event coordination
• Proficiency with Instagram, including Reels creation, scheduling tools, and basic analytics
• Proficiency with Canva or similar design tools for creating on-brand marketing assets
• Experience capturing and editing short-form video content for social media
• Comfortable on-camera and experienced supporting or directing provider content capture
• Highly organized with demonstrated ability to manage multiple projects and deadlines simultaneously
• Flexible availability including occasional evenings and weekends for onsite and offsite events
• Reliable transportation and ability to travel between clinic locations (Philadelphia and St. Davids)
• Experience in a med spa, dermatology, wellness, or aesthetic clinic setting
• Familiarity with patient- or client-facing service marketing
• Existing relationships with local businesses, brands, or community organizations in the Philadelphia area
• Experience with CRM platforms and basic lead management (specific platform training provided)
• Ability to work on-site and move throughout the clinic environment
• Ability to lift up to 25 lbs (event materials, signage, boxes)
• Ability to stand or remain mobile for extended periods during events and content shoots

Preferred

• Experience in a med spa, dermatology, wellness, or aesthetic clinic setting
• Familiarity with patient- or client-facing service marketing
• Existing relationships with local businesses, brands, or community organizations in the Philadelphia area
• Experience with CRM platforms and basic lead management (specific platform training provided)

Benefits