Marketing Coordinator

Responsibilities

• Write and edit copy for marketing campaigns across email, social media, web, print, and other marketing channels.
• Adapt messaging for different brands, audiences, industries, and marketing channels.
• Assist with developing campaign concepts, messaging, headlines, calls to action, and supporting content.
• Proofread and edit marketing materials for accuracy, consistency, grammar, and brand voice.
• Research products, manufacturers, industries, and topics to develop accurate and engaging content.
• Manage day-to-day social media activity across the company's brands and channels.
• Actively monitor social media channels for customer, prospect, manufacturer, dealer, and industry-related conversations.
• Schedule and publish social media content according to established content calendars.
• Respond to or route messages and comments appropriately based on established guidelines.
• Assist with maintaining and managing the company's event and tradeshow calendar.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or an equivalent combination of education and experience.
• 1–3 years of experience in marketing, content writing, social media management, or a related coordination role.
• Portfolio: Strong writing samples demonstrating the ability to adapt tone and messaging across audiences and channels.
• Working knowledge of social media scheduling and management tools, content management systems (CMS), email marketing platforms, and basic analytics reporting.
• Understanding of brand voice consistency, marketing channel best practices, and content development processes.
• Strong communication, organization, attention to detail, and ability to manage multiple projects and deadlines across several brands.

Preferred

• Graphic design experience, particularly Adobe Creative Cloud.
• Photography and/or video experience.
• Familiarity with equipment, industrial, construction, environmental, utility, forestry, or related industries.
• Experience supporting events, tradeshows, or field marketing activities.