Responsibilities

• Execute integrated marketing campaigns across email, social media, digital marketing, webinars, content, and partner channels
• Support demand generation initiatives by coordinating campaigns, nurturing leads, and tracking performance through HubSpot, Salesforce, and other marketing platforms
• Plan and coordinate events, including trade shows, conferences, webinars, customer events, partner events, and executive briefings
• Coordinate all aspects of event logistics including registration, travel coordination, venue management, shipping, booth materials, promotional items, and attendee communications
• Manage content distribution across marketing channels, including social media, email, website, and partner networks
• Monitor campaign, lead, and engagement metrics to ensure accurate reporting and continuous optimization
• Deliver integrated marketing programs focused on lead generation that align with both short and long-term business goals
• Partner with the Business Development team and leadership to drive B2B demand generation strategy and tactics
• Maintain marketing standards, templates, processes, and best practices that ensure consistency across the organization
• Bring new ideas to the table and contribute to the development of creative campaigns that support business growth