Responsibilities

• Independently assess organization-wide collateral needs and determine appropriate concepts, formats, and production approaches for business cards, stationery, brochures, signage, patient education materials, and other branded communications.
• Develop and produce print and digital materials that are accurate, on-brand, compliant, and aligned with approved marketing objectives and target audiences.
• Set quality standards for marketing deliverables; review proofs and final materials for accuracy, brand alignment, and appropriate use before distribution.
• Maintain and continually improve a library of templates, source files, and approved assets that enables consistent marketing execution across departments.
• Own the strategic content calendar and day-to-day management of OnPoint's social media channels; independently prioritize content, timing, and channel approach within established brand and compliance standards.
• Create and adapt compelling content that advances service-line, provider, recruitment, community-engagement, and organizational objectives.
• Monitor channels; exercise judgment in responding to or routing comments and messages, and promptly escalate patient concerns or compliance-sensitive matters to the appropriate team.
• Analyze engagement, reach, growth, and campaign performance; identify trends and recommend adjustments to improve marketing effectiveness.
• Lead relationships with website, design, print, and other marketing vendors; establish priorities, communicate requirements, and hold partners accountable for quality, timing, and brand alignment.
• Determine and prioritize website and digital-content updates, including provider bios, service-line pages, locations, hours, and announcements; review content for accuracy, consistency, and audience relevance.

Requirements

• Required: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field and four (4) or more years of progressively responsible marketing, communications, brand, or design experience. An equivalent combination of education and directly related experience may be considered.
• Proficiency with design tools (e.g., Adobe Creative Suite — InDesign, Photoshop, Illustrator — and/or Canva) for print and digital materials.
• Hands-on experience managing business social media platforms and content calendars.
• Strong writing, proofreading, and visual-design sense with excellent attention to detail.
• Demonstrated ability to independently manage multiple projects, evaluate competing priorities, and make sound recommendations that advance organizational goals.
• Ability to evaluate vendor proposals, negotiate within approved parameters, manage marketing budgets, and recommend spending priorities based on business needs and expected impact.
• Familiarity with website content management systems (CMS) and basic web updates.
• Demonstrated discretion and independent judgment in handling sensitive information, marketing-compliance considerations, and matters that affect the organization's brand and external communications; understanding of HIPAA preferred.
• Professional, collaborative approach with the ability to work across providers, staff, and leadership.

Preferred

• Preferred: Experience in healthcare, a medical practice, or another regulated industry; experience managing vendor relationships and marketing budgets; and experience developing multi-channel marketing plans.

Benefits

• Health insurance plan options for you and your dependents
• Dental, and Vision, for you and your qualified dependents
• Company Paid life insurance
• Voluntary options for short-term disability, and long-term disability coverage
• AFLAC Plans
• FSA options
• Eligible for 401(k) after 6 months of employment with a 4% match that vests immediately
• Paid Time-Off earned