Responsibilities

• Edit engaging short-form video clips, reels, trailers, and promotional content from On the Inside and My Price is My Life for distribution across all social media platforms.
• Identify compelling moments from live streams and podcasts that maximize audience engagement and sharing.
• Publish and optimize content using platform-specific best practices for YouTube Shorts, Instagram Reels, TikTok, Facebook, X, and other digital platforms.
• Develop and execute organic social media campaigns that increase impressions, engagement, followers, and watch time.
• Plan and manage paid digital advertising campaigns focused on audience growth, podcast promotion, and paid subscription acquisition.
• Create compelling marketing copy, thumbnails, headlines, and calls-to-action that increase click-through rates and viewer retention.
• Collaborate with hosts, producers, editors, and leadership to promote investigations, interviews, podcasts, documentaries, merchandise, and special events.
• Analyze audience analytics and campaign performance to continually improve content strategy and marketing effectiveness.
• Track key performance indicators including views, watch time, engagement, subscriber growth, paid subscription conversions, and return on advertising spend.
• Stay current on social media algorithms, emerging platforms, audience trends, and digital marketing best practices.