Marketing Coordinator

La Crosse, WI (Hybrid)

$43K/yr – $50K/yrEntry LevelFull time

Posted 2 days ago

Job Summary

Own and coordinate the end-to-end marketing support workflow across campaigns, assets, reporting, and cross-team execution, while applying strong organizational skills and proactive problem solving.

  • Own campaign coordination and reporting
  • Collaborate across sales, creative, content, and digital teams
  • Learn and adapt to new tools and platforms

Job Description

Responsibilities

  • Coordinate marketing campaigns: Assist with launching, monitoring, and managing digital marketing campaigns across multiple platforms
  • Keep projects on track: Coordinate timelines, creative assets, approvals, and deliverables with our sales, creative, content, and digital teams
  • Support campaign execution: Help ensure digital advertising and branded search campaigns are launched accurately and running as planned
  • Support SEO and AI search optimization: Coordinate website updates, content development, and other activities that help improve client visibility in traditional search engines and AI-generated search results
  • Monitor and report results: Gather campaign performance data, prepare client reports, and help identify opportunities for improvement
  • Communicate and follow through: Work with internal teams and outside partners to ensure projects move forward and deadlines are met
  • Support digital marketing initiatives: Assist with websites, email marketing, social media, and other projects as needed

Requirements

  • Strong organizational skills and exceptional attention to detail
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities and meet deadlines
  • A proactive problem solver who takes initiative and follows through
  • Comfortable learning new software, platforms, and technology
  • A collaborative, positive attitude and willingness to jump in where needed
  • Familiarity with Microsoft Office, particularly Excel, Outlook, and Teams
  • Associate or bachelor's degree in marketing, communications, business, or a related field preferred, or equivalent experience
  • Previous professional marketing experience is not required. Relevant internships, coursework, or hands-on experience are a plus

Preferred

  • Google Ads, Meta Ads, or other digital advertising platforms
  • Branded search, SEO, and emerging AI search platforms such as ChatGPT, Google AI
  • Overviews, and Perplexity
  • Social media, email marketing, or website content management
  • Google Analytics and marketing reporting tools
  • Project management software
  • Canva or other basic creative tools
  • AI tools for research, content development, and workflow efficiency

Benefits

  • Health, dental, and life insurance
  • 401(k) with company match
  • Generous vacation and sick time
  • Gym membership discount
  • A fun, fast-paced, community-focused work environment
  • Access to concert tickets, event passes, and other media company perks when available
Mid West Family Broadcasting logo

Mid West Family Broadcasting

We are a local Broadcasting and Advertising Agency that specialize in marketing and advertising services such as Broadcast Radio, Content Marketing, Digital Marketing, Event Marketing and Brand Development.

Altoona, Wisconsin, USA
41 employees (16 in marketing)

Salaries

Posted range

$43K/yr – $50K/yr

Taken straight from the job posting.

The middle of this range ($47K) is 22% below the median base salary for Marketing Coordinator roles in the United States ($60K).

Marketing Coordinator median pay in the United States

$60K/yr

Most pay falls between $52K and $69K. Based on 919 salaries.

See all Mid West Family Broadcasting salaries

Marketing Team

Marketing Team Size
15 (37% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
29.1%
Direct
28.3%
Referral
9%
Social
7.7%
Paid
8.6%

Headcount Trend

Current headcount: ~41
Mid West Family Broadcasting logo

Marketing Coordinator

Mid West Family Broadcasting · La Crosse, WI · Hybrid