Marketing Coordinator

Responsibilities

• Implement marketing and branding strategies and achieve objectives across all marketing channels.
• Create and manage compelling media across various social media platforms (may include, but not limited to: FB, IG, X, LI, TikTok), generating relevant and engaging content that is aligned with Masis Staffing’s values and enforces brand identity and presence.
• Collaborate with the Marketing Team to implement strategies aimed at increasing engagement, page activity and reach, general brand awareness, and broadening client and candidate audience.
• Measure and report on the performance of all social media efforts, including engagement and conversions.
• Plan, execute, and monitor paid advertising campaigns across social media and search engine platforms to drive measurable performance, maximize ROI, and optimize results.
• Generate performance reports with actionable insights, showcasing the effectiveness of paid campaigns and identifying opportunities for continuous improvement.
• Monitor and manage Masis social media channels, including reviewing and responding to messages, comments, Google Business, and Indeed reviews in a timely and professional manner; escalate notable feedback to branch leadership, HR, or management as needed.
• Repost, engage with, and create original social media content across company divisions, coordinate posts for leadership review and approval prior to publishing.
• Create and post job fair and event promotions; design and deliver supporting materials on tight timelines to support recruiting and community outreach efforts.
• Forward sales or recruiting leads generated through social media, reviews, or online inquiries to appropriate internal teams.

Requirements

• Proven experience in digital marketing, or related
• Ability to adapt quickly to changing needs or marketing-related
• Expertise in creating high-quality digital assets and multimedia
• Strong knowledge of social media platforms, email marketing platforms, design tools, content strategy, SEO-drive websites, and project management and analytics tools.
• Proficiency in digital advertising, campaign optimization, and performance
• Excellent communication and interpersonal skills for relationship
• Highly organized and capable of managing multiple projects independently while collaborating effectively within a team.
• Organized and able to manage multiple projects with routine
• Altruistic and willingness to put others before
• Desire to help foster and preserve a company culture where all are encouraged, included, and find