Marketing Coordinator

Responsibilities

• Develop and execute integrated marketing strategies across digital and traditional channels.
• Plan and manage campaigns across SEO, SEM/PPC, social media, email marketing, content marketing, and paid advertising.
• Conduct market research, competitor analysis, customer research, and trend analysis.
• Create and manage engaging marketing content, including website copy, blogs, social media, email campaigns, presentations, and promotional materials.
• Use AI tools and platforms to support content creation, research, campaign development, personalization, customer insights, and marketing automation.
• Identify opportunities to incorporate generative AI and automation into marketing workflows.
• Analyze campaign performance using tools such as Google Analytics, CRM platforms, advertising dashboards, and marketing automation systems.
• Develop reports and provide actionable recommendations based on marketing data and KPIs.
• Collaborate with sales, product, creative, and leadership teams to align marketing initiatives with business objectives.
• Manage external agencies, vendors, freelancers, and marketing partners when required.

Requirements

• 4+ years of marketing experience , preferably in digital marketing or a related role.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Strong knowledge of digital marketing channels and campaign management.
• Demonstrated experience developing and executing successful marketing campaigns.
• Strong written and verbal communication skills.
• Experience with marketing analytics and performance reporting.
• Practical experience using AI tools for marketing, content, research, or automation.
• Strong analytical, organizational, and project-management skills.
• Ability to manage multiple projects and deadlines independently.
• Creative mindset with a strong understanding of customer behavior and brand positioning.

Preferred

• SEO/SEM and paid media
• Social media marketing
• Email marketing and marketing automation
• Content strategy and copywriting
• CRM and lead-generation campaigns
• Google Analytics and reporting tools
• AI-assisted content creation
• Prompt engineering for marketing applications
• Marketing automation
• A/B testing and conversion-rate optimization