Responsibilities

• Write compelling website content that is accurate, user-friendly, and strategically aligned to support campaign messaging, audience engagement, and conversion goals
• Manage routine website updates including event pages, seasonal promotions, program descriptions, and campaign landing pages
• Collaborate with the Marketing Director to optimize website content for user experience, search visibility, and conversion performance
• Ensure consistency in messaging, voice, and branding across all web content
• Develop project-level creative briefs that align with defined campaign strategy
• Coordinate the development of marketing assets including copy, graphics, signage, and digital materials
• Review creative deliverables to ensure they align with brand standards and campaign goals
• Support asset organization and file management across marketing systems
• Support the implementation of integrated marketing campaigns by translating strategy into actionable deliverables and coordinating execution across channels
• Support the Marketing Manager with the development and deployment of email newsletters, blogs, publications, and digital campaigns
• Assist with content development for email marketing, website, and promotional materials
• Help translate scientific, conservation, and programmatic content into engaging, accessible messaging for public audiences
• Contribute to campaign planning, brainstorming, and content development sessions
• Conduct quality assurance checks on marketing materials and digital content to ensure accuracy, functionality, and brand alignment prior to launch
• Support content repurposing efforts by adapting campaign content across channels to maximize reach and effectiveness
• Assist with gathering and organizing campaign performance data to support reporting and continuous improvement
• Assist with special projects, as assigned
• Support the intake and organization of marketing requests, ensuring clear communication, proper scoping, and alignment with team priorities
• Coordinate timelines, deliverables, and communication between Marketing, Creative Services, and external vendors
• Ensure projects are completed on schedule and meet quality and brand standards

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 2–3 years of professional experience in marketing, digital content, or communications
• Strong writing, editing, and storytelling skills with attention to tone and detail
• Experience managing website content and supporting digital marketing initiatives
• Proven ability to manage multiple projects and deadlines simultaneously
• Strong organizational and time management skills
• Collaborative mindset with the ability to build effective working relationships
• Ability to work independently while contributing to team goals
• Interest in conservation, education, and mission-driven work
• Project management tools (Monday.com or similar)
• Microsoft 365 (Word, Excel, PowerPoint, Teams)
• Content management systems (WordPress or similar CMS)
• Basic knowledge of digital marketing channels and workflows

Preferred

• Spanish language skills preferred to support engagement with diverse audiences
• Experience in nonprofit organizations, cultural institutions, tourism, or hospitality
• Experience working with creative teams or developing creative briefs
• Familiarity with campaign execution across email, web, and digital marketing channels
• Background or coursework related to environmental science, conservation, or education
• Experience supporting event or program marketing initiatives
• Email marketing platforms (Brevo or similar ESPs)
• Digital asset management systems
• Google Analytics or basic performance reporting tools
• Adobe familiarity a plus, but not required