Marketing Coordinator

Myrtle Beach, SC (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Support marketing and guest engagement for Vacation Myrtle Beach by managing digital content, social media monitoring, and local partnerships.

  • Own digital community engagement by monitoring social channels and responding to guest praise.
  • Capture B-roll and photos on-site with a smartphone to support the marketing library.
  • Coordinate and verify local partner offers on the VMB Discount Card and update content.

Job Description

Support marketing and guest engagement for Vacation Myrtle Beach, managing digital content and local partnerships across Myrtle Beach properties.

Responsibilities

  • Digital Community Engagement: Maintain a positive brand image by monitoring social media channels and engaging with guest praise and positive community highlights.
  • Content Collection: Visit various resort properties and local landmarks to capture high-quality B-roll video using your mobile device to support our marketing library.
  • Digital Asset Management: Review and curate guest-submitted photography, selecting high-value images for future promotional use.
  • Channel Maintenance: Manage the scheduling and accuracy of our daily YouTube live streams, ensuring broadcast timings align with seasonal changes.
  • Partnership Coordination: Act as a point of contact for local business partners featured on the VMB Discount Card; verify current offerings and ensure all digital information is accurate and up to date.
  • Content Development: Update monthly "Things to Do" blog content and holiday-centered blogs to ensure recommendations remain fresh and relevant for our guests.
  • Reporting & Support: Assist with the preparation of social media performance reports and perform other administrative marketing duties as assigned.

Requirements

  • Independence: Proven ability to work effectively without constant supervision.
  • Attention to Detail: High level of accuracy when updating digital records and scheduling time-sensitive content.
  • Technical Proficiency: Comfortable using a smartphone for high-quality video/photo capture.
  • Software Proficiency: Highly organized in managing data and documentation using Microsoft Excel, Google Sheets, Microsoft Word, and Google Docs to maintain accurate records and reports.
  • Communication: Clear and professional verbal and written communication skills for outreach to local business partners, updating content, and communicating with guests on social media.
  • Mobility: Ability to travel independently between various resort locations in the Myrtle Beach area to capture content.

Benefits

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance