Marketing Coordinator

Responsibilities

• Develop and implement marketing strategies to promote LNRA facilities, BRC opportunities, venue rentals, special events, programs and activities.
• Create promotional campaigns designed to increase facility usage, event attendance, increased reservations and public awareness at the BRC.
• Develop a marketing plan for the Recreation Division as well as promotional timelines for upcoming events, programs and seasonal activities.
• Create, develop, and manage written and visual content for social media, websites, advertisements, brochures, flyers, signage, email campaigns, digital displays, and other promotional materials.
• Regularly photograph and video facilities, events, recreational activities, and other opportunities for use in marketing and promotional materials.
• Coordinate advertising through print, radio, digital, social media, tourism publications, community calendars, and other appropriate outlets.
• Develop and maintain relationships with local business, tourism organizations, chambers of commerce, schools, community organizations, event organizers and other potential promotional partners and sponsors.
• Assist in developing and operating within a marketing and promotional budget.
• Ensure promotional materials maintain consistent LNRA branding and present facilities in a professional and positive manner.
• Comply with LNRA Safety Manual.

Requirements

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Public Relations, Business, Hospitality, Recreation, Event Management, or a closely related field.
• Relevant professional experience may be considered in lieu of a portion of the educational requirement when appropriate.
• One (1) to three (3) years of experience in marketing, event promotion, facility marketing, hospitality, tourism, recreation, social media management, event coordination, or a related field.
• Knowledge of marketing, advertising, promotions, social media, event marketing, and community outreach.
• Ability to develop creative strategies for promoting facilities, events, and recreational opportunities.
• Strong written and verbal communication skills.
• Ability to create engaging promotional and social media content.
• Knowledge of social media platforms and digital marketing practices.
• Basic photography and video content creation skills.
• Ability to use graphic design and content creation software such as Canva, Adobe products, or similar programs.

Preferred

• One (1) to three (3) years of experience in marketing, event promotion, facility marketing, hospitality, tourism, recreation, social media management, event coordination, or a related field.
• Experience marketing recreational facilities, event venues, parks, tourism destinations, hospitality facilities, or public events is preferred.

Benefits

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance