Marketing Coordinator

Responsibilities

• Email Marketing: Serve as a writer and creator of Jacob’s Pillow email campaigns and email automations, including newsletters, promotional content, fundraising appeals, and customer service emails, supervised and assigned by the Digital Marketing Manager.
• Digital/Social Advertising and Campaign Analytics: In collaboration with the Digital Marketing Manager and Social Media Manager, work with the Pillow’s digital marketing firm, Capacity, on organic and digital advertising needs. Support organic and paid social media campaigns by creating content, writing ad copy, and pulling audience targeting segments from Tessitura as needed, alongside regular reporting. In collaboration with the Digital Marketing Manager, assist in managing CRM efforts aligned with audience segmentation and focused on acquisition as well as customer retention and loyalty.
• Website CMS/Analytics: Support the Digital Marketing Manager and Marketing/Audience Development Coordinator with website and TNEW projects, including web page creation and editing, online calendar updates and regular website maintenance, assistance in development and implementation of website messaging tools, SEO strategy, analytic reporting and analysis, Digital Crossroads builds and maintenance, as well as suggesting areas of improvement for patron and user journey.
• Team Collaboration: Work proactively alongside the marketing team staff to support the overall programing at Jacob’s Pillow, including but not limited to the creation and distribution of signage, webpages, streaming opportunities, giving campaigns, and email campaigns. Assist the Digital Marketing Manager and department with training and strategic support to interns, seasonal staff, and year-round staff as needed, with guidance and direction from the Manager. Assist in creating seamless patron experience regarding access to in person and online experiences. Protect brand voice and integrity in all published and digitally distributed content.

Requirements

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
• 1-3 years of experience in digital marketing, social media, or related roles
• Experience with marketing campaigns and project coordination
• Demonstrate outstanding attention to detail
• Ability to solve problems in a strategic manner
• Strong analytical & communication skills
• Utilizes effective time-management skills
• Well-organized, self-motivated, goal-oriented, and flexible

Preferred

• Previous digital marketing and/or arts organization experience
• Basic HTML knowledge
• Experience working with email marketing and automation services, such as MailChimp, Constant Contact, Wordfly, or Prospect2
• Experience working with Content Management Systems
• Experience working with CRM platforms such as Tessitura or Salesforce
• Strong written and communication skills
• Strong organizational skills, with experience in managing multiple projects at one time
• Availability for 6-day workweeks during the Festival
• Experience working with Canva, PhotoShop, InDesign, and other Creative Suite programs a plus
• Passion for and knowledge of dance and the performing arts a major plus

Benefits

• Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.