Marketing Coordinator

Responsibilities

• Marketing Strategy & Execution
• Execute the annual marketing plan and rolling campaign calendar in partnership with the CEO and Fractional CMO.
• Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines.
• Coordinate activity across HealthWorks service lines, industries, and priority markets.
• Demand & Lead Generation
• Build and execute targeted campaigns, email lists, and outreach supporting qualified employer leads and commercial opportunities.
• Track lead sources, campaign performance, and marketing-sourced opportunities.
• Coordinate timely, documented lead handoffs to Business Development in the CRM.
• Content, Video & Brand
• Create and coordinate website, email, social, digital, and print content consistent with approved brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; relevant experience may substitute.
• Experience in marketing, communications, content creation, digital campaigns, or related work preferred.
• Strong writing, interpersonal communication, project-management, and organizational skills.
• Comfort creating short-form video and working with basic filming, editing, and publishing tools; podcast experience is a plus.
• Familiarity with social media, email marketing, CRM systems, website content, and analytics preferred.
• Ability to simplify complex healthcare services into clear, compelling, accurate employer-facing messages.
• Able to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams.

Preferred

• podcast experience is a plus
• Experience in marketing, communications, content creation, digital campaigns, or related work preferred
• Familiarity with social media, email marketing, CRM systems, website content, and analytics preferred
• Ability to simplify complex healthcare services into clear, compelling, accurate employer-facing messages