Marketing Coordinator

Responsibilities

• Develop and implement comprehensive digital marketing campaigns utilizing tools such as Google Ads, Facebook Advertising, and paid search marketing strategies.
• Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.
• Optimize website content for SEO using SEO tools, keyword research, and content creation techniques to improve organic search rankings.
• Oversee website management tasks including content updates on WordPress and content management systems, ensuring a seamless user experience.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze data trends, and generate actionable insights.
• Coordinate email marketing initiatives using marketing automation platforms to nurture leads and maintain customer engagement.
• Design visually appealing graphics and digital assets using Adobe Creative Suite (Photoshop, Illustrator) for campaigns, social media posts, and promotional materials.
• Conduct conversion optimization efforts by analyzing user behavior and implementing improvements to increase conversion rates across digital channels.
• Collaborate with cross-functional teams on SEM strategies, keyword research, HTML/CSS adjustments, and website management to support overall marketing objectives.
• Track campaign performance metrics regularly to refine strategies and maximize ROI through continuous testing and optimization.

Requirements

• Proven experience with digital marketing tools including Google Ads (AdWords), Facebook Advertising, SEM techniques, and marketing automation platforms.
• Strong proficiency in web analytics reporting tools such as Google Analytics and Google Tag Manager.
• Technical skills in HTML, CSS, JavaScript basics, with a good understanding of website management on platforms like WordPress or other content management systems.
• Creative expertise in graphic design using Adobe Photoshop and Adobe Creative Suite for digital assets creation.
• Knowledge of SEO best practices, keyword research techniques, and content creation strategies for organic growth.
• Experience managing paid advertising campaigns across social media platforms with a focus on performance marketing.
• Ability to analyze data effectively to inform decision-making through web analytics reporting and marketing analytics tools.
• Excellent communication skills with the ability to coordinate projects across teams while maintaining attention to detail.
• A proactive mindset with strong organizational skills capable of managing multiple projects simultaneously in a fast-paced environment.

Benefits

• Dental insurance
• Life insurance
• Paid time off
• Professional development assistance