Responsibilities

• Manage relationships with vendors to implement our comprehensive marketing program
• Collaborate with the marketing director to develop and maintain a social strategy including developing content, curating vendor content, monitoring social channels, and pulling analytics
• Create targeted communications using a variety of platforms including Mailchimp, Formsite, LinkedIn, Facebook, Instagram, Twitter, and FORSHAW.com
• Track competitive intelligence, and monitor internal FORSHAW marketing effectiveness and impact
• Develop sales strategies and identify new opportunities for growth within the industry
• Coordinate sales initiatives as needed
• Oversee deliverables and ensure all requirements are executed on time and in budget for trade shows and events
• Monitor marketing inventory and collateral for all FORSHAW branches
• Collaborate with the events team to plan and execute marketing activities for various events
• Develop event-specific marketing collateral, such as promotional materials and signage

Requirements

• Bachelor’s degree in Business, Marketing, Communications or related field preferred
• Must have a working knowledge of Adobe Suite (Adobe Illustrator a must) and Microsoft Suite, Mailchimp, Formsite, and Hootsuite a plus
• Superior communication skills (written, verbal, listening), highly organized, and a strong attention to detail
• Ability to manage and prioritize multiple projects in a fast-paced environment
• Must be intellectually curious with a desire to learn and grow personally and professionally
• Able to work independently as well as work with a team to achieve shared objectives

Preferred

• Experience maintaining an effective social strategy
• Experience utilizing competitive intelligence