Marketing Coordinator

Responsibilities

• Serve as the practice's primary point of contact with our outside digital marketing company and other marketing vendors
• Evaluate vendor invoices, contracts, proposals, and performance reports to verify pricing is competitive and that services delivered align with agreed-upon terms and expected outcomes
• Monitor and evaluate website SEO, Google Ads campaigns, including keyword selection, bidding strategy, ad spend, and cost per lead and per new patient
• Recommend how the marketing budget should be allocated across services, Google Ads, keywords, and other channels, and adjust based on results
• Analyze service line volume and growth potential to identify the practice's highest-value services, and develop targeted marketing strategies to promote them
• Develop marketing and outreach materials that position Florida ENT & Allergy as an employer of choice for physicians and providers who may be interested in joining our group
• Support digital marketing, social media, website content, online reputation, and brand initiatives
• Create and update marketing materials, flyers, presentations, graphics, signage, and other visual communications
• Support marketing for new office openings and service line launches
• Maintain a consistent brand across all locations

Requirements

• Strong business acumen and comfort discussing budgets, contracts, and return on investment
• Confident, professional communicator who can negotiate and hold vendors accountable
• Analytical and comfortable working with data
• Highly proficient in Microsoft Excel
• Creative and comfortable with graphic design, Canva, AI platforms
• Organized and detail-oriented, able to manage multiple projects and competing priorities
• Technology-savvy and quick to learn new systems
• Able to work independently while collaborating with leadership and team members
• Takes initiative and sees problems as opportunities
• Google Ads and paid search management (keywords, bidding, budgeting, conversion tracking)

Benefits

• Medical, Dental and Vision: Effective 1st of the month after 60 days of employment
• Company-paid STD, LTD, Life: Effective 1st of the month after 1 year of full-time employment
• 401(k): Effective 1st of the month after 1 year of employment
• 6 Paid Holidays: Effective immediately
• PTO: Time earned per pay period
• Company uniforms provided