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Bisnow

Marketing Coordinator - Email Marketing

New York City, NY (Hybrid)

$60K/yr – $67K/yrEntry Level1+ years expFull time

Posted 5 weeks ago

Job Summary

Own end-to-end event marketing across multiple markets, driving attendee sales and inbound leads while leveraging data to optimize campaigns; collaborate with sales, production, and marketing to tailor messaging for local audiences and strengthen the portfolio.

  • Lead end-to-end event marketing initiatives
  • Drive demand generation and inbound leads

Job Description

Responsibilities

  • Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
  • Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities.
  • Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
  • Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
  • Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.

Requirements

  • Must have 1 - 3 years of marketing experience in media, live events or a digital role.
  • Must have experience in high volume email marketing, ideally focused on event promotion or other promotional campaigns.
  • Experience building, optimizing and reporting on multichannel marketing campaigns.
  • Strong excel and analytical skills.
  • Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
  • Team-oriented, but able to work independently.
  • Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience is a must.

Benefits

  • Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
  • Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
  • 401K Profit Sharing Plan
  • Flexible Spending Account
  • Health Savings Account
  • Dependent Care Account
  • Unlimited Vacation Days
  • 7 days paid sick leave
  • 9 paid Holidays
  • Referral Bonus Program
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Bisnow

4.2 Glassdoor

Our mission is to inform, connect and advance the commercial real estate community to do more business. We aspire to be the most data-driven and humanizing digital media, live events and intelligence platform in the galaxy — and through this effort, drive the industry to greater heights.Bisnow hosts 340+ events a year that are attended by over 75,000 people, 2,000 sponsors and hundreds of speakers. We also publish newsletters and morning briefs that reach more than 1.5 million CRE executives.Upcoming Events: https://www.bisnow.com/eventsCRE News: https://www.bisnow.com/Career Opportunities: https://www.bisnow.com/careersCheck us out on Glassdoor: https://www.glassdoor.com/Overview/Working-at-Bisnow-EI_IE358093.11,17.htm

Founded in 2005
New York, Iowa, USA
317 employees (52 in marketing)
www.bisnow.com
79% recommend to a friend
82% CEO approval

Salaries

Posted range

$60K/yr – $67K/yr

Taken straight from the job posting.

See all Bisnow salaries

Marketing Team

Marketing Team Size
48 (15% of company)
Median Career Experience
7 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Catherine White
Catherine White
Chief Marketing Officer
At the company for 6 years
Samantha Anderson
Samantha Anderson
Marketing Director
At the company for 5 years 2 months
Lily Rusthoven
Lily Rusthoven
Marketing Manager
At the company for 6 years 1 month

Traffic Signals

Monthly Visitors
509.3K
Traffic Source Mix
Search
24.1%
Direct
70%
Referral
4.1%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~317
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Marketing Coordinator - Email Marketing

Bisnow · New York City, NY · Hybrid