Marketing Coordinator

Santa Cruz, CA (Unknown)

$28/hr – $30/hrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute the hotels social media voice across platforms, shaping content that aligns with the elevated coastal brand while driving real-time on-property storytelling and cross-channel collaboration.

  • Social strategy and calendar: Develop and coordinate cross-platform content calendars and timing across marketing initiatives.
  • Content creation: Produce compelling copy, photography, short-form video, reels, stories, and lifestyle content that reflects Dream Inns brand.
  • On-property storytelling: Capture real-time content during events, activations, holidays, and key hotel moments.

Job Description

Own and execute the hotels social media voice across platforms, shaping content that aligns with the elevated coastal brand while driving real-time on-property storytelling and cross-channel collaboration.

  • Social strategy and calendar: Develop and coordinate cross-platform content calendars and timing across marketing initiatives.
  • Content creation: Produce compelling copy, photography, short-form video, reels, stories, and lifestyle content that reflects Dream Inns brand.
  • On-property storytelling: Capture real-time content during events, activations, holidays, and key hotel moments.
  • Performance and insights: Monitor engagement and trends, providing recommendations to improve reach and engagement.
  • Collaboration: Attend monthly meetings with PR/digital agencies and marketing partners to stay aligned and integrated.
  • Brand integration: Integrate retail, dining, experiences, and seasonal programming into storytelling and content creation.
  • Marketing operations: Support planning and execution across digital, print, email, PR, partnerships, retail, and on-property channels.
  • Calendar maintenance: Maintain the hotel marketing calendar and proactively organize campaigns, promotions, events, and deadlines.
  • Production coordination: Coordinate the production of marketing materials ensuring brand alignment and campaign objectives.
  • Cross-team partnerships: Work with Sales & Marketing leadership to align email campaigns, audience segmentation, content, and reporting.
Dream Inn Santa Cruz logo

Dream Inn Santa Cruz

Santa Cruz is a lively town tucked between majestic redwood forests and a stunning piece of the Pacific, brimming with oceanic wildlife. A favorite for surfing, sunsets, and seafood, the Dream Inn is a beloved local landmark on celebrated Cowell Beach. Captivating longtime guests with its consistent charm while delighting newcomers who appreciate modern amenities, the Dream Inn is a full-service, beachfront hotel featuring 165 guest rooms, Aquarius Restaurant, Jack O’Neill Lounge, and state-of-the-art event space for up to 250 guests. The hotel is only a hop, skip, and a jump away from Santa Cruz’s adored wharf, historic Boardwalk, and picturesque West Cliff Drive. A few more skips away, Pacific Avenue, simply known as “downtown” to the locals, boasts an eclectic array of stores & eateries, from quirky gift shops to trendy coffee stops. While the Santa Cruz of the past appealed mostly towards outdoor enthusiasts or those on their path to enlightenment, the Santa Cruz of today also encompasses a vibrant movement of emerging entrepreneurs, undoubtedly elevating the town’s culinary scene and artistic community, officially putting Santa Cruz on the map as one of California most alluring destinations. While its guests appreciate the unbeatable location, stunning views, and locally-inspired amenities, the Dream Inn’s real value that keeps its patrons returning year after year is in the genuine and gracious service. The Dream Inn’s personnel, appropriately known as The Dream Team, exude a refreshingly real, welcoming spirit while approaching their daily operations. Warm and respectful with an open-hearted attitude, the team cultivates memorable, enriching experiences in every interaction, whether with a guest or co-worker. These authentic, uplifting connections formed between team members, visitors, and the surrounding community is the heart and soul of the Dream Inn, Santa Cruz’s most treasured hotel and event venue.

Founded in 1963
Santa Cruz, California, USA
54 employees (1 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$139
Traffic Source Mix
Search
39.4%
Direct
44.1%
Referral
6.7%
Social
8.5%
Paid
1.3%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
1 (2% of company)