Marketing Coordinator & Digital Marketing Specialist

Responsibilities

• Create and manage engaging social media content across multiple platforms.
• Design graphics, social posts, advertisements, flyers, carousels, thumbnails, presentations, lead magnets, and other marketing materials.
• Maintain consistent branding, messaging, colors, fonts, and visual quality across all marketing assets.
• Write captions, hooks, calls to action, email copy, advertising copy, and other marketing content.
• Edit and publish short-form videos for Instagram Reels, TikTok, YouTube Shorts, and paid advertising.
• Build and maintain content calendars, campaign schedules, and publishing plans.
• Schedule and publish approved content across assigned social media platforms.
• Monitor comments, messages, engagement, and other audience interactions.
• Support paid advertising campaigns across Meta, Facebook, Instagram, Google, and other platforms.
• Monitor advertising budgets, reach, clicks, leads, conversions, and overall campaign performance.

Requirements

• Previous experience in digital marketing, social media marketing, content creation, graphic design, email marketing, or campaign support .
• Strong Canva skills or proficiency with similar graphic design software.
• Excellent written English for captions, email content, reports, advertising copy, and professional communication.
• Basic understanding of lead generation, branding, marketing funnels, and campaign performance metrics.
• Strong eye for design, layout, typography, color, branding, and visual quality.
• Comfortable using spreadsheets, Google Workspace, social media platforms, and online marketing tools.
• Able to track campaign results and organize performance data accurately.
• Excellent organization, time management, and attention to detail.
• Able to manage multiple campaigns, deadlines, platforms, and responsibilities simultaneously.
• Able to work independently while providing clear and consistent updates.

Preferred

• Meta Ads
• Facebook and Instagram Ads
• Google Ads
• Paid advertising campaign support
• Email marketing
• Marketing funnels
• Landing pages