Responsibilities

• The Marketing Coordinator coordinates day-to-day program activities and provides administrative support for Sanford Learning’s Strategic Marketing plan. This includes supporting Sanford Learning’s brand and marketing communication strategy including online and offline campaigns, research projects, presentations, print and premium item production, social media activities and coordination of marketing meetings and events.
• General Marketing Support
• Supports marketing day-to-day operations including media campaigns, promotions, and projects.
• Assists in creating materials used for proposals, correspondence, and presentation materials and reports.
• Arranges and coordinates special events, projects, and mailings.
• Assists with Sanford Learning social media planning and reports.
• Provides hands-on involvement in selecting and ordering marketing collateral coordination and premium ordering.
• Serves as a liaison for internal clients and third-party vendors.
• Generates reports on an ad-hoc basis.
• Assists teams in conducting marketing research.

Requirements

• Bachelor's degree required.
• Minimum of four (4) years of working in a marketing environment required.
• Equivalent combination of education and experience may be accepted.
• Experience in K-12 or nonprofits preferred.
• Experience working in a technology-driven enterprise preferred.
• Knowledge of Microsoft Office Suite, including advanced proficiency in Word, Excel, Outlook, and PowerPoint.
• Working knowledge of Microsoft SharePoint; experience with Pardot or other marketing automation platforms preferred.
• Strong written and verbal communication skills with the ability to create clear, engaging, and audience-appropriate content.
• Knowledge of, and actively involved in, social media platforms and current best practices for Facebook, LinkedIn, Instagram, X (formerly Twitter), YouTube, and emerging digital channels.
• Knowledge of digital marketing principles, branding, content marketing, and email marketing best practices.

Preferred

• Experience in K-12 or nonprofits preferred.
• Experience working in a technology-driven enterprise preferred.