Marketing Coordinator at COMPLETE PLAYGROUND INC | New York, USA

COMPLETE PLAYGROUND INC

Marketing Coordinator

New York, USA (Hybrid)

Salary Not AvailableMid Level1+ years expPart time

Posted 4 months ago

Job Summary

Drive social media, content creation, and local outreach for NYC family-focused Play venue on a part-time basis.

Own daily posting across Instagram, TikTok, and Facebook with on-site content capture.
Must-have: 1–2 years in social media marketing or content creation in kids’ entertainment or retail.
Standout: on-site content capture and NYC influencer outreach to grow the program.

Job Description

Responsibilities

Social Media Management: Execute the daily posting schedule across Instagram, TikTok, and Facebook, ensuring all content aligns with our brand standards and voice.
Content Creation: Capture high-energy, on-site photos and videos of our facility to showcase the magic of play, party bookings, and special events.
Influencer Outreach: Identify and engage with NYC’s top family and lifestyle creators to build an active influencer program and host on-site visits.
Community Engagement: Monitor social channels, respond to comments and messages, and foster a positive, interactive online community for our families.
Newsletters & CRM: Support the design and distribution of weekly email newsletters to keep our members informed on upcoming promotions and events.
Performance Tracking: Monitor engagement metrics and social KPIs, providing weekly updates on what content is resonating most with our audience.
Local Cross-Promotion: Assist with digital outreach to local businesses and community groups to broaden our brand awareness.

Requirements

Experience: 1–2 years of experience in social media marketing or content creation, preferably within the kids’ entertainment, toy, or retail sectors.
Digital Proficiency: Strong understanding of social media algorithms, current trends (Reels/TikTok), and basic email marketing platforms.
Content Skills: Proficiency in mobile video editing (CapCut, Canva, etc.) and a "good eye" for photography and aesthetic layout.
Communication: Strong creative writing skills for captions, newsletters, and community engagement.
Adaptability: Must be comfortable working on-site in a high-energy environment to capture "live" content and interact with customers.
Passion for Kids: A genuine love for the world of play and an interest in creating memorable experiences for children and families.
Schedule: This is a part-time role requiring a mix of remote planning and on-site content capture (approx. 15–20 hours per week).

COMPLETE PLAYGROUND INC

Number one all inclusive family center and the largest indoor playground in NYC!

New York, New York, USA

7 employees (1 in marketing)

completeplayground.org

Marketing Team

Marketing Team Size

1 (14% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

16.8K

Monthly Google Ads Budget

$2.9K

Traffic Source Mix

25.3%

Direct

47.2%

Referral

5.9%

Social

16.9%

Paid

1.5%

Headcount Trend

Current headcount: ~7

Links

completeplayground.org

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