Drive on-site content creation and community-led social media for a part-time NYC family entertainment brand.

• Own daily social posting across Instagram, TikTok, and Facebook, aligned with brand voice.
• Must-have: 1–2 years in social media/content creation with mobile video editing and on-site capture.
• Standout: On-site content creation in a high-energy family environment with influencer outreach in NYC.

Responsibilities

• Social Media Management: Execute the daily posting schedule across Instagram, TikTok, and Facebook, ensuring all content aligns with our brand standards and voice.
• Content Creation: Capture high-energy, on-site photos and videos of our facility to showcase the magic of play, party bookings, and special events.
• Influencer Outreach: Identify and engage with NYC’s top family and lifestyle creators to build an active influencer program and host on-site visits.
• Community Engagement: Monitor social channels, respond to comments and messages, and foster a positive, interactive online community for our families.
• Newsletters & CRM: Support the design and distribution of weekly email newsletters to keep our members informed on upcoming promotions and events.
• Performance Tracking: Monitor engagement metrics and social KPIs, providing weekly updates on what content is resonating most with our audience.
• Local Cross-Promotion: Assist with digital outreach to local businesses and community groups to broaden our brand awareness.

Preferred

• The ideal candidate has a flair for visual storytelling, a deep understanding of social trends, and a passion for the kids' or retail space.