Responsibilities

• Website, SEO, and AI Search Visibility
• Manage and regularly update the company website with current menus, service information, venue content, testimonials, case studies, and blog posts.
• Optimize website content for traditional search engines and AI-generated search platforms, including Claude, ChatGPT, Google AI results, Gemini, and Perplexity.
• Monitor how Occasions appears in AI-generated caterer recommendations and identify opportunities to improve brand visibility, accuracy, and authority.
• Research the questions prospective clients ask when selecting a caterer and develop content that clearly communicates Occasions’ capabilities, experience, and differentiators.
• Maintain accurate and consistent company information across the website, business listings, review platforms, venue websites, and industry directories.
• Monitor website performance, organic traffic, inquiry conversions, competitor activity, and emerging digital marketing trends.
• Coordinate with outside website developers, designers, and marketing partners as needed.
• HubSpot Utilization and Reporting
• Build and maintain HubSpot forms, lists, properties, campaigns, workflows, lead-nurture programs, and dashboards.