Responsibilities

• Under general supervision the Marketing Communications Coordinator for SDSU Global Campus supports integrated, omnichannel marketing communications that advance student recruitment, engagement, and retention goals. This position creates and executes audience-focused communications across email, web, social media, SMS, print, video, and other channels to support a consistent experience throughout the student journey.
• Responsibilities include, writing, editing, researching, and adapting marketing content for multiple audiences and campaign objectives while ensuring accuracy, accessibility, and alignment with SDSU Brand Standards.
• Working collaboratively with teams across the organization, the Marketing Communications Coordinator supports integrated campaigns, coordinates deliverables and timelines, and uses performance insights to improve marketing and communications content.
• The Marketing Communications Coordinator is organized, proactive, and adaptable, with a strong foundation in marketing, CRM experience, sound copywriting skills, strong critical thinking skills, and an interest in contributing across channels, tools, and initiatives.
• Marketing Communications & Campaign Execution - 70%
• - Support integrated campaigns that advance student recruitment, engagement, retention, and department goals.
• - Write, edit, review, and adapt marketing communications across email, web, social media, SMS, video, print, and other campaign touchpoints.
• - Adapt messaging, calls to action, and other content based on audience, channel, campaign, objective, and stage of student journey.
• - Create basic email and newsletter graphics in the CRM and adapt existing visual assets for marketing communications.
• - Support sensitive or urgent communications.

Requirements

• Bachelor's degree in Marketing, Communications or related field.
• At least two years of experience marketing communications, digital marketing, or a related field.

Preferred

• Experience in lifecycle/enrollment marketing.
• Experience supporting integrated mktng campaigns.
• Experience using mktng analytics, A/B testing, data to improve communications.
• Experience w/ digital accessibility standards.
• Experience in higher ed or other complex organizations.