Marketing Coordinator

Responsibilities

• Marketing Campaign Execution
• Coordinate and execute integrated marketing campaigns based on established marketing strategies, creative direction, and organizational priorities, including product promotions, brand awareness initiatives, and community campaigns.
• Implement advertising campaigns across digital, traditional, and emerging media channels, including Google Ads, email marketing, radio, print, and other paid media opportunities.
• Coordinate campaign timelines, content releases, advertising placements, approvals, and deliverables to ensure initiatives are completed accurately and on schedule.
• Monitor campaign performance and provide recommendations to improve engagement, reach, conversions, and overall effectiveness.
• Digital Marketing & CRM Management
• Manage and maintain HubSpot marketing functions, including database maintenance, workflows, automation, audience segmentation, forms, lists, landing pages, and other digital campaign assets.
• Build, deploy, and analyze email marketing campaigns based on established campaign goals, messaging, and creative direction.
• Monitor digital advertising performance, evaluate campaign metrics, and recommend optimization opportunities.
• Ensure data accuracy, integrity, and applicable compliance standards within marketing systems and platforms.

Requirements

• Education/Certification: Associate's or Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred. Equivalent combination of education and relevant experience will be considered.
• Two (2) years of experience in marketing, communications, public relations, digital marketing, or a related field preferred.
• Experience managing email marketing platforms, CRM systems, and marketing automation tools preferred.
• Experience coordinating marketing campaigns
• Experience with digital advertising platforms, including Google Ads, preferred.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills with the ability to manage multiple projects, deadlines, and priorities simultaneously.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Working knowledge of CRM and email marketing platforms, preferably HubSpot.
• Knowledge of digital marketing principles, social media, digital advertising, and content marketing best practices.

Preferred

• Experience with HubSpot or other CRM and email marketing platforms.