Responsibilities

• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Design and implement successful marketing campaigns
• Set up tracking systems for online marketing activities
• Track progress with Office Managers and Doctors
• Identify and analyze competitors
• Prepare reports by collecting and analyzing sales data
• Collaborate with the design department to produce promotional materials
• Craft clear product marketing copy
• Organize promotional activities for new products/services
• Prepare (monthly, quarterly and annual) forecasts

Requirements

• Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Expertise with SEO/SEM campaigns
• Expertise in social media management
• Solid computer skills, including MS Office, web analytics and Google Adwords
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills

Preferred

• BS degree in Marketing or relevant field preferred

Benefits

• 401(k) matching
• AD&D insurance
• Bereavement leave
• Cell phone reimbursement
• Dental insurance
• Dependent care reimbursement
• Dependent health insurance coverage
• Disability insurance
• Employee discount
• Flexible spending account