Responsibilities

• Plan, create, and publish engaging content across Instagram, Facebook, TikTok, YouTube, and other digital platforms.
• Capture and edit high-quality photo and video content that showcases the Bolton Valley experience throughout all four seasons.
• Write compelling copy for social media, email campaigns, website pages, blogs, and promotional materials.
• Assist in developing and executing seasonal marketing campaigns and promotions.
• Monitor social media channels, respond to comments and messages, and foster an engaged online community.
• Build, schedule, and manage email marketing campaigns, including copywriting, design, testing, and audience segmentation.
• Update and maintain the Bolton Valley website through WordPress, ensuring content is accurate, current, and user-friendly.
• Improve website performance through basic SEO best practices, keyword research, and metadata optimization.
• Track and report on website, email, and social media performance using Google Analytics and platform insights.
• Assist with digital advertising campaigns and other marketing initiatives as needed.

Requirements

• 1–3 years of experience in marketing, communications, social media, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience with photography, videography, and editing software such as Adobe Creative Suite, Final Cut Pro, CapCut, Canva, or similar. Portfolio required.
• Experience managing social media platforms and creating engaging content.
• Familiarity with WordPress or another content management system.
• Experience with email marketing platforms such as Ascent360 or similar.
• Basic understanding of SEO principles and Google Analytics.
• Ability to work independently while collaborating effectively within a small team.
• Highly organized with excellent time management and communication skills.
• Comfortable skiing/snowboarding, and mountain biking at an intermediate level or above.