Marketing Coordinator

Roanoke, VA (On-site)

$41K/yr – $51K/yrMid Level3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own BRBH digital presence and media outreach with a clear focus on WordPress frontend, SEO, analytics integration, and hosting governance, while coordinating agency campaigns with staff and a marketing partner to apply evidence-based, trauma-informed messaging.

  • Own agency-wide digital assets and websites, including WordPress front-end, SEO, analytics, and hosting oversight.
  • Coordinate media campaigns with BRBH staff and external partners to reflect behavioral health priorities.
  • Design and publish digital and print media across social and web to ensure consistent branding and grant-funded prevention messaging.

Job Description

  • Responsibilities: Coordinate and manage agency-wide communications and public-facing media through the development and maintenance of BRBH and community coalition websites and digital platforms.
  • Responsibilities: Focus on front-end WordPress development, search engine optimization (SEO), analytics integration, and domain and hosting oversight to ensure websites are user-friendly, effective, and aligned with BRBH goals.
  • Responsibilities: Design, schedule, and implement digital and print media across social media and web platforms to support consistent branding, trauma-informed messaging, and grant-funded prevention strategies. Develop and maintain internal systems for content workflows, reporting, and design implementation to support engagement and efficiency.
  • Responsibilities: Collaborate with BRBH staff and external partners, including the agency's marketing contractor, to coordinate media campaigns and outreach efforts that reflect BRBH's mission and behavioral health priorities. Use evidence-based strategies and prevention best practices in media messaging to support positive mental health and reduce substance use risk factors across the community.
  • Requirements: Education: Bachelor’s degree required; Master’s degree or equivalent work experience preferred.
  • Requirements: Experience: Minimum of three (3) years of professional experience in digital communications, marketing, or public relations with a strong focus on website design, management, and social media strategy.
  • Requirements: Demonstrated experience coordinating digital content and campaigns across multiple platforms and stakeholders, preferably in a nonprofit, public health, or behavioral health setting.
  • Requirements: Background: Selected candidates must undergo a background check and drug screen.
  • Nice-to-have: Master’s degree or equivalent work experience preferred.
  • Benefits: Make a difference: Join the BRBH team in providing trauma-informed care and helping build safe relationships that promote wellness, resilience, and recovery!
  • Benefits: Great co-workers: Our staff work hard and support each other in a team atmosphere.
  • Benefits: Work/Life Balance: We have a great paid time off policy - 21 days annually, which starts accruing on your first day, plus 10 paid holidays.
  • Benefits: We offer great benefits, including VRS (Virginia Retirement System)! Click here for more information: http://www.brbh.org/benefits/
Blue Ridge Behavioral Healthcare logo

Blue Ridge Behavioral Healthcare

Blue Ridge Behavioral Healthcare (BRBH) is the Community Services Board serving adults, children and families with mental health disorders, developmental disabilities, or substance use disorders in the Roanoke Valley of Virginia. We serve residents of the Cities of Roanoke and Salem, and the Counties of Botetourt, Craig, and Roanoke. We are one of forty Community Services Boards established under the Code of Virginia to provide services for individuals who have mental health disorders, developmental disability, or substance use disorders. BRBH operates multiple programs throughout the Roanoke Valley through the work of over 400 dedicated and caring BRBH employees. We are proud to have served our community for over 50 years! This account is not monitored 24/7, if you’re in crisis, please call our crisis line 540-981-9351

Founded in 1969
Roanoke, Virginia, USA
300 employees

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
32.1%
Direct
47.9%
Referral
5.5%
Social
13.2%
Paid
1.3%

Headcount Trend

Current headcount: ~304

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 3 years ago

Funding History

  • Dec 2023
    Grant