Marketing Coordinator

Responsibilities

• Events: Plan and execute events in the retail center in collaboration with the community, tenants, or around holidays
• Socials: Manage a monthly content plan and post consistently on Instagram, Facebook, and TikTok
• Community: Engage with the local San Diego community, such as collaborations with the city and local nonprofits
• Assist with development and execution of a comprehensive annual marketing strategy for the 414,000-square-foot, high-rise office tower and urban retail center in San Diego, aligning initiatives with BH Properties’ investment objectives, leasing strategy, and NOI growth targets
• Help drive revenue-generating business development initiatives by monetizing center assets including digital directories, LED screens, experiential pop-ups, sponsorship activations, short-term leasing kiosks, media placements, and seasonal programming to support tenant sales and property income goals
• Strengthening retail partner relationships by collaborating closely with national and local tenants to create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations that increase dwell time and conversion
• Assist with building and managing the annual marketing budget funded through retailer contributions and ownership allocations; strategically deploy funds across events, digital advertising, paid media, experiential programming, PR, and creative production to maximize ROI
• Stakeholder/ vendor manager for all visual merchandising, event collateral, branding, and signage standards including storefront presentation common area aesthetics, wayfinding, digital displays, holiday décor, and experiential installations to maintain a premium environment
• Lead marketing communications during renovations, redevelopment, or re-tenanting initiatives, ensuring clear shopper messaging, leasing support materials, construction mitigation campaigns, and positive repositioning narratives during asset transitions
• Assist with direction of media planning and buying strategy, identifying the most effective channels (digital, social, out-of-home, streaming, influencer partnerships, geo-targeted campaigns) to reach residents, office workers, tourists, and regional shoppers

Requirements

• Bachelor’s degree in sales, marketing, business administration, or a related field required; advanced or graduate degree preferred
• Related retail marketing experience, with a demonstrated track record of success in urban retail centers and high-profile shopping environments
• Solid knowledge of retail management, marketing, and advertising principles, along with a practical working understanding of the media industry, including traditional and digital channels
• Proficiency in social media marketing, including developing and executing content strategies, managing social media platforms, and monitoring engagement and performance metrics
• Experienced in MS Office 365 (MS Teams & other applications), and MS Excel
• Must be highly organized, detail oriented, and able to manage multiple and concurrent projects to achieve goals
• Comfortable in a collaborative team-oriented environment
• Exceptional communication and interpersonal skills
• Must be available to work evenings and weekends, as needed, to support and manage the Property’s scheduled events and programming

Preferred

• advanced or graduate degree preferred