Responsibilities

• Manage all Baudville Brands social media channels to ensure thoughtful and timely on-brand content
• Proposal and reporting on content efforts for continuous improvement
• Create and execute monthly social media calendar to increase followers and engagement
• Collaborate with peers to write and publish content across all social channels
• Recommend annual social media budget and manage promoted posts and in-platform advertising
• Coordinate with vendors and teammates on visual, multimedia, and interactive content
• Manage blog calendar and assist in concept, creation, deployment, and measurement of content performance
• Collaborate on administration and execution of Employee Advocacy Program
• Collaborate on email campaigns and landing pages promoting products, content, and outbound communications
• Respond to email creative and copy requests in a timely manner
• Manage segmented lists and campaigns based on email strategy, including non-deliverable addresses and opt-outs
• Create and modify email templates including dynamic plugins
• Ensure messages render properly across email clients and devices
• Assist with personalization strategy and follow-up/lead generation ideas
• Provide results reporting and testing strategies for campaigns
• Manage brand listings on directories and ratings platforms
• Ensure up-to-date brand representations and conduct quality control on placements
• Collaborate to drive employee engagement on related platforms
• Communicate notable online interactions and opportunities to internal stakeholders

Requirements

• Bachelor’s degree preferred in Marketing, Communications, Media, or Advertising (associate’s or other majors with relevant experience may be considered)
• 1–3 years of experience in digital marketing and/or social media
• Experience working with digital-first partners/vendors
• Strong understanding of web technologies, SEO, landing pages, and A/B testing
• Curent awareness of digital marketing trends and team knowledge sharing
• Understanding of B2B/B2C purchase processes in digital space via video/content
• Knowledge of social media tools and platform regulatory impacts
• Experience setting goals and measurement for digital activities
• Excellent verbal, written, and listening skills across organizational levels
• Self-starter with collaborative mindset and prioritization skills

Nice To Have

• Strong writing skills and ability to meet tight deadlines
• Analytical decision-making with attention to detail
• Balance between creative execution and business needs
• Experience with B2B and B2C brands
• Familiarity with e-commerce platforms (Shopify preferred)
• Understanding of SaaS product/service models
• Ability to transform research into compelling content
• Experience generating content ideas from SME interviews
• Ability to translate brand promises and data into effective content
• Experience with omnichannel marketing and digital advertising
• Experience with social media management platforms (Sprout, Hootsuite)
• Familiarity with project management and CRM tools (Wrike, NetSuite)
• Experience with email marketing tools (MailChimp, Klaviyo, Constant Contact)
• Ability to multi-task in a fast-paced environment

Benefits

• A world-class work environment
• West Michigan’s 101 Best and Brightest Companies to Work for 18 times
• National Best & Brightest winner for 13 consecutive years
• 101 Best & Brightest in Wellness winner 12 times
• 7-time Great Place to Work Certified
• Performance-based compensation commensurate with experience including annual salary and discretionary bonus
• Company-sponsored 401K with vested match
• Tuition Reimbursement
• Paid Parental Leave
• Peer group of proven winners ready to grow the business
• Great Place to Work certification