Marketing Coordinator

East Aurora, NY (On-site)

$66K/yr – $72K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

The Marketing Coordinator will own and execute integrated marketing initiatives across digital channels, manage a Marketing Assistant, collaborate with store teams, and drive performance through analysis and optimization.

  • Own multi-channel campaigns including digital ads, email, social, and in-store promotions.
  • Lead cross-store collaboration and vendor relationships to refresh website and brand experience.

Job Description

Responsibilities

  • Plan and execute marketing campaigns aligned with company goals and vendor promotions.
  • Manage and grow digital advertising campaigns through marketing channels including:
  • Email marketing.
  • Social media (Facebook/Meta, Instagram, YouTube, Pinterest, Google Business).
  • Website promotions and content.
  • Create engaging and visually compelling marketing assets including:
  • Social media graphics and posts.
  • Email campaigns.
  • Print materials and signage.
  • Lead and support the Marketing Assistant through project coordination and prioritization.

Requirements

  • Minimum of 5 years of solid digital marketing experience.
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • Strong Experience With Digital Advertising: Website management, SEO, analytics, and email marketing.
  • Meta Business Suite.
  • Google Analytics & Google Advertising.
  • YouTube and social media management.
  • Creative - Adobe Creative Suite and/or Canva.
  • Website management - Shopify.
  • Email campaigns - Klaviyo.
  • Project management experience.

Preferred

  • Travel between store locations to market and generate creatives for all retail stores, and for off-site events.
  • Desire to learn and explore new.
  • Flexible schedule including occasional evenings and weekends for events.
  • Ability to sit or stand for extended periods and lift up to 50 lbs, with or without accommodation.
Aurora Sewing Center logo

Aurora Sewing Center

Aurora Sewing Center is family owned business with three locations; East Aurora, Williamsville and Victor, New York. We are authorized dealers of BERNINA, Bernette, Baby Lock, Juki Sewing Machines, and AccuQuilt. Our expert staff is experienced in sewing, quilting, and embroidery, and we are ready to help you choose the right fabric, pattern, or design for your next sewing project, class or event. We have over 5,000 bolts of high quality fabric, notions, and we hosts over 300 classes for beginners to experts! Having a problem with your sewing machine, let our Service Department provide the needed TLC! Stop in today at any of our locations, or check us out on our web site and see what we have to offer!

Founded in 1977
East Aurora, New York, USA
14 employees (2 in marketing)

Traffic Signals

Monthly Visitors
20.3K
Monthly Google Ads Budget
$393
Traffic Source Mix
Search
74.8%
Direct
19.3%
Paid
0.2%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
1 (7% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1